Mango, the Barcelona-based fast fashion chain opened last week its first store in Texas, with six more on tap for the state. The retailer plans to operate 40 stores in the United States by 2024, and aspires to make the U.S. one of its top five markets in terms of turnover.

The store at Memorial City Mall in West Houston sells Mango’s women’s collection. Stores will roll out in two stores in Houston, and units in San Antonio, Dallas, Frisco and McAllen before year’s end.

The new store features Mango’s Mediterranean-inspired design called, New Med, which aims to capture the brand’s spirit and freshness. The unit is conceived as a Mediterranean home with different rooms decorated with warm tones and neutral colors, combined with traditional artisanal and sustainable details made of materials such as ceramic, tuff, wood, marble, esparto grass and leather.

“After the excellent reception of Mango in New York and Miami, we’re excited to bring the experience for the first time to Texas,” said Daniel Lopez, director of expansion and franchises.”

“MetroNational is pleased to welcome Mango from Barcelona to Memorial City,” said Danna Diamond, vice president of leasing for MetroNational. “Mango is one of the leading brands in Europe, and its focus on innovation in its supply chain ecosystem, store design and sustainability practices is unparalleled. It’s simply modern, clean and sophisticated designs fit precisely what the modern and determined Houstonian woman wants to convey in today’s world.”

The West Houston store is part of Mango’s planned expansion in the U.S. The company will unveil 15 new stores in 2023 in the American west and south. Mango is also entering Georgia for the first time with a store at Perimeter Center in Atlanta, the state’s second-largest regional mall.

Mango’s arrival in California is also significant. The Spanish retailer plans to open locations at the Glendale Galleria in Glendale and Fashion Valley in San Diego, as well as four stores in Los Angeles in La Brea Mall, Victoria Gardens, Las Cerritos, and Beverly Center in Beverly Hills.

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Mango started its expansion last year with the aim of opening 30 stores and reaching 40 by 2024. The retailer’s entre to the U.S. was the flagship at 711 Fifth Avenue that bowed last year. The 23,000-square-foot space carries women’s men’s and children’s wear. After opening the Manhattan store, Mango turned to Florida with two stores in Miami and one in Orlando.

The Barcelona-based retailer has had a presence in the U.S. since 2006, when it strengthened its commitment to the American market by renovating its flagship in SoHo and signing an agreement with Macy’s in 2019.

H&M, Mango’s aggressive rival, operates nearly 500 stores in the U.S. The state with the most stores is California with 75, or 15% of total U.S. units. H&M operates around 4,700 stores worldwide in 77 markets, with online sales in 60 regions. Germany, H&M’s biggest market does $2.6 billion in sales worldwide and employs 100,000 people.

H&M is ranked as the second-largest apparel manufacturer after Inditex, the parent company of Zara, and is the third-largest fashion retailer after GapGPS -2.6% Inc. In 2023, Zara operated 3,000 stores, including kids and home stores, and it’s continuing its expansion.